American cowboy has always been an example of the independent, self-reliant, loner, but dependable man who gives his boss a hard day’s work for an honest day’s pay. Most gather, brand and ship the cattle, mend the fences, check the water tanks, doctor sick cattle or a myriad of other necessary tasks. Some are hired on to do special jobs, like breaking the rowdy, rough and rank horses which are hard to train for the daily tasks every working cow-horse must do. Bill wants to depict and honor this tough type of cowboy as one who represents the “rough string riders.” They take a rank horse and turn him into a useable ranch horse. He is ready to saddle up and get to work, facing a hard day for him and the horses he must ride down. It’s no job for the easily bruised, but beats any job in town.